BRITAIN’ S FORGOTTEN MIDDLE: WHY MID-MARKET BUSINESSES HOLD THE KEY TO THE UK’ S GROWTH AMBITIONS

Mid-market businesses are often grouped into the same category as large enterprises. These businesses may have more than the defined number of employees to make it technically an SME but they do not have the same budgets at the very large enterprises. They also have hugely different technology needs compared to huge corporate companies. Musidora Jorgensen, UK & Ireland Country Leader, Freshworks, discusses the challenges affecting midmarket companies with regards to AI adoption and what can be done about it.

24 Intelligent SME. tech