WHY AI IS NOT YET SHOWING UP IN SME REVENUE

Many SMEs are becoming digital delayers even when they are experimenting with AI. The issue is rarely enthusiasm – it’ s more likely to be unclear ownership, weak data foundations, disconnected tools and a lack of practical measurement. Sean Evers, VP of Sales & Partner at Pipedrive, discusses the strategic investments in software, skills and lessons in AI preparation that smart SME leaders should pay attention to.

24 Intelligent SME. tech