RISK OR REWARD? WHY CREATOR ECONOMY START- UPS NEED TO FIX PAYMENTS BEFORE THEY SCALE

As investment continues to pour into the creator economy, much of the conversation has focused on monetisation models, audience growth and platform differentiation. But speak to founders behind the scenes, and a different pattern is emerging, one that tends to surface at the worst time – just as they want to scale. And this is the issue of managing payouts. Manish Vrishaketu, Chief Customer and Operating Officer at Tipalti, explores why payout infrastructure has become an overlooked inflection point for creator businesses.

24 Intelligent SME. tech