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THEY ARE ENABLING SMALLER TEAMS TO BRING MORE OF THE RIGHT KINDS OF CUSTOMERS BACK THROUGH THE DOORS. THOSE THAT DRIVE LOYALTY AND LONG- TERM GROWTH.

This kind of guest insight can enable a struggling or growing venue to thrive and is especially important for those newer businesses taking their first steps. Without access to customer data, it can be challenging for smaller or more independent operators to establish a long-term, strategic, profitable way forward that meets their growing customer bases’ needs, irrespective of the age and gender demographics they attract.

Data-based growth

Capturing the right data and using the correct technology is vital; it provides an accurate view of the state of play within a business. Many SMEs may worry about the complexity or cost associated with employing these technology solutions; however, this doesn’ t need to be a concern.

AI-enhanced, guest engagement platforms that unify data from multiple customer touchpoints can offer these hospitality businesses a strategic and practical answer, which helps drive operational costs down and revenue up – even while paying for these technology developments too. These modern technologies are enabling operators to capture, segment, market to and retain customers more effectively according to behaviours instead of demographic guesswork. They are enabling smaller teams to bring more of the right kinds of customers back through the doors. Those that drive loyalty and long-term growth.

When someone makes a table booking via a restaurant’ s website or logs on to the Wi-Fi at a pub or bar, data should be captured into a

Patrick Clover, CEO and Founder, Stampede

26 Intelligent SME. tech