DATA-LED DIVERSIFICATION HELPS GROWING HOSPITALITY COMPANIES MEET GUEST NEEDS

Customer behaviour across the hospitality sector is changing. Adults of all ages are going out with different expectations, priorities and purchasing habits. Patrick Clover, CEO and Founder, Stampede, explains the important role that data plays in helping growing SME hospitality businesses define and refine their proposition and meet all generations’ guest needs appropriately.

24 Intelligent SME. tech