// CASE STUDY //

THIS SHIFT ALONE HAS SIGNIFICANTLY REDUCED THE BURDEN ON OUR ADMIN TEAM WHILE IMPROVING THE CANDIDATE EXPERIENCE. be managed directly within the system by consultants themselves.

Dilkes concluded:“ Behind the scenes, the system delivers comprehensive administrative reporting and KPI tracking, which is something we’ ve never had before. We can now monitor candidate performance, attendance and overall service quality in real-time, using data to maintain the high standards we’ re known for, to make intelligent operational decisions and to inform our strategic business growth.”

A scalable platform for long-term growth

The flexibility of a bespoke solution provides room for future innovation. Dilkes noted that integrating SMS functionality into the platform is a potential next step, helping to centralise communication and further streamline candidate engagement.

Reflecting on the journey, Dilkes offers practical advice to other recruitment businesses considering a similar move:“ Talk to people about how you work. It’ s important to understand how each person operates so you can make sure the system truly supports your processes rather than forcing you into someone else’ s way of working.”

By investing in a bespoke CRM built specifically for its business model, Synergy has transformed the way it manages recruitment operations. The new platform has improved efficiency, enhanced profitability and delivered a stronger return on investment, while giving candidates and clients the intuitive, self-service experience they expect from a modern recruitment partner. �

16 Intelligent SME. tech