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Telco Loyalty Trends 2026: Are You Ready for What’ s Next?

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Introduction

Telecommunications loyalty strategies are entering a decisive new phase. With 5.6 billion mobile subscribers worldwide, telcos are competing in a market where switching barriers are low, expectations are high, and loyalty is increasingly fragile.

Today, consumers engage with brands across multiple channels before making a purchase decision. Despite record-high loyalty program enrollments – averaging more than 10 memberships per customer globally – true engagement remains elusive.

What used to work – discounts, points programs, retention bundles – is no longer enough. Customers demand personalized, real-time experiences, value-driven rewards, and complete transparency around how their data is used.

For telecom operators, this landscape creates a paradox: more opportunity than ever to build loyalty – and more risk of losing it overnight.

This e-book will guide you through:

• The key loyalty trends and challenges shaping the telco market

• The strategic benefits loyalty brings to operators and customers

• Best practices to future-proof your loyalty programs with proven techniques and realworld examples

Are you ready for what’ s next? Let’ s find out.

Chapter 1: Industry Trends & Challenges

Telco loyalty is entering a new era. In 2026, operators must adapt to sweeping changes in customer expectations, technology, and competitive dynamics. The brands that succeed will not be those offering the lowest prices, but those creating meaningful and seamless experiences across every customer interaction. Here’ s what’ s reshaping the industry:

AI-Driven Hyper-Personalization at Scale

Customers expect more than generic offers – they increasingly demand highly individualized experiences, crafted in real time. Research by the Global Loyalty Organization and Comarch shows that 65 % of customers consider receiving personalized offers and recommendations extremely important. �

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