// INDUSTRY INSIGHT //
Picking the right technology with confidence
Of course, the challenge isn’ t just adopting tech. It’ s choosing the right tech. Nobody wants to waste time and money on a tool that overpromises and underdelivers – especially cash-poor SMEs that have to think carefully about how every penny is spent.
That’ s why making that decision has to start with identifying the business’ s biggest pain points. Which tasks eat up hours every week? Which processes frustrate the team the most? What jobs could be automated so people can focus on the work that really matters?
Isabelle Duarte, Chief Marketing Officer, Soldo
A simple rule of thumb to follow is that if a tool doesn’ t save you time or make your life easier from day one, then it might not be the right fit. At the same time, don’ t just stop at one tool. While SMEs must be careful not to overcomplicate, the best set-ups are made up
36 Intelligent SME. tech