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Intelligent SME. tech is an Intelligent Global Media publication for professionals with an interest in global SME news and events.

ello and a warm welcome to the 60th edition of

Intelligent SME. tech. SMEs have to cope with a lot of changes in the business world across the globe. With smaller budgets and teams, SMEs face many challenges. In this issue, we cover topics which will provide guidance and ideas for small and medium business owners and their teams.

On this month’ s front cover, we feature Esmael Jumah, Digital Channels & GTM Expert, Intigral – stc tv, a leading provider of digital entertainment, gaming and media services across the MENA region. It chose Kochava to measure all streaming app activity, gain a single source of truth across media sources and accurately measure the impact of owned media.

With holistic omnichannel campaign attribution and crossplatform app analytics, Intigral – stc tv is able to understand the true impact of its diverse advertising efforts and optimise toward tactics that drive quality user acquisition, high content engagement and impressive free-trial-to-paid-subscription conversion rates. Turn to page 14 to read more. handsets, improving guest connectivity and reducing costs. Turn to page 24 to read more.

For small businesses, finance may become a lever for growth, rather than another tick-box exercise. In the UK, the government has introduced a new initiative called Making Tax Digital for Income Tax. Isabelle Duarte, Chief Marketing Officer at Soldo, explains how SMEs can use this moment to rethink finance altogether. Turn to page 35.

We also have an Intelligent Technology section dedicated to all the latest technology developments affecting SMEs and a page called Project Round-Up which features news from across our regions.

I hope you enjoy the magazine and if you’ d like to contribute to any future issues, please contact me by emailing rebecca. miles @ intelligentglobalmedia. com

Rebecca Miles Managing Editor

Our expert column is from Sindhu Kashyap, Senior Content Strategist, Middle East and Africa at Intelligent Global Media. She talks about the importance of making sure small- and medium-sized enterprises are as sustainable as they can be. She points out that small businesses generate nearly half of global emissions, so they need to be on board in the fight against climate change. Turn to page 18.

Family-owned Stratton House Hotel in England’ s internationally renowned Cotswolds region upgraded from an outdated analogue PBX to a cloud-based VoIP system with Snom

Intelligent SME. tech

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