// CASE STUDY //

KOCHAVA IS A CORNERSTONE OF OUR GROWTH STACK AND MEDIA BUYING STRATEGY, SERVING AS OUR SOURCE OF TRUTH FOR CAMPAIGN PERFORMANCE. increased conversion rates and reduced CPAV( Cost Per Active Viewer).

What did Kochava Smartlinks reveal to you in terms of owned media?

Kochava Smartlinks allowed us to track user journeys from owned channels like email, SMS and WhatsApp campaigns. This revealed that a substantial share of conversions came from nonpaid owned media pushes, enabling us to reallocate budgets more efficiently and maximise ROI.

How has this partnership helped increase free-trial-to-paid subscriptions?

By providing accurate, event-level attribution, Kochava enabled us to pinpoint which campaigns and creatives drove the highest trial completions and subsequent paid conversions.

This insight allowed us to optimise spend and messaging, leading to a double-digit uplift in free-to-paid conversion rates.

How has it changed marketing efforts?

With Kochava, our marketing shifted from channel-level reporting to data-driven, fullfunnel optimisation. We can now run more targeted campaigns, test creatives with precise attribution and understand lifetime value( LTV) at a granular level. This has led to more efficient spend allocation and improved performance KPIs.

What’ s next for Intigral – stc tv?

We’ re focusing on scaling personalisation and automation, leveraging first-party data and advanced analytics to deliver tailored recommendations and offers. Additionally, we plan to expand programmatic buys and cross-platform marketing, while continuing to enhance user engagement and retention across the region. �

16 Intelligent SME. tech