// CASE STUDY //
Intigral – stv tv is a leading provider of digital entertainment, gaming and media services across the MENA region. With users scattered across a fragmented landscape of device touchpoints, the team needed a solution to unify campaign attribution and cross-app analytics, spanning all devices and platforms where its streaming apps are available. It chose Kochava to gain a single source of truth across media sources and accurately measure the impact of owned media.
INTIGRAL – STC TV OPTIMISES STREAMING APP ACQUISITION AND ENGAGEMENT FOR MILLIONS VIA KOCHAVA
stablished in 2009, Intigral is
E a subsidiary of the stc Group and a leading provider of digital entertainment, gaming and media services across the MENA region, with headquarters in Riyadh, Saudi Arabia. Intigral’ s market-leading digital solutions, including stc tv, Jawwy TV and stc play, deliver cutting-edge digital, sports and entertainment services to customers throughout the MENA region. Intigral – stv tv has around 260 employees.
Challenge
Every month, millions of users tune in to stc tv and Jawwy TV streaming apps across mobile, web and connected TV( CTV) platforms. The Intigral – stc tv marketing team wanted to invest significant advertising budget across a variety of paid media channels, but needed to ensure that they could accurately measure the media’ s impact in driving user acquisition and engagement. With users scattered across a fragmented landscape of device touchpoints, the team needed a solution to unify campaign attribution and cross-app analytics, spanning all devices and platforms where its streaming apps are available.
Solution
Intigral – stc tv engaged with Kochava, a leading omnichannel attribution and crossplatform analytics solution for streaming media and entertainment.
Utilising Kochava, Intigral – stc tv was able to:
• Measure all streaming app activity: The team integrated Kochava into its streaming apps across Android, iOS, web and smart TV
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