1
// LATEST INTELLIGENCE //
EBOOK
MARKETERS WORK SMARTER WITH ADOBE EXPRESS
cCustomer demand for content is booming, and you’ re expected to keep up. Now it’ s possible with generative AI. Meet Adobe Express, the all-in-one content creation app for marketers.
Adobe Express integrates generative AI that’ s designed to be safe for business into your workflows to help you save resources, speed up time to market, and scale campaigns. With additional features tailored to your needs, you can create content on your own – and keep it on brand:
EBOOK
Marketers work smarter with Adobe Express.
Reuse approved content for promotional campaigns
Localize campaigns for different regions
Create ad hoc campaigns with brand consistency
MARKETING USE CASE
Remix and refresh your content. Reuse approved content for promotional campaigns.
PRESENTED BY
Scan or click QR code to Download whitepaper here
• Integration with familiar applications your teams already use. Designers can upload and maintain libraries of brandapproved content.
• Brand kits. Access approved logos, fonts, colors, and templates to use on demand.
• Template locking. Customize assets worryfree with clear brand guardrails in place.
• Real-time collaboration. Creators and marketers can share feedback and edit projects live.
This eBook presents three examples of how these features work together with generative AI to streamline creative workflows and satisfy the exploding demand for content:
Challenge
Great content is very rarely single-use, but marketers and other non-creative teams are often limited in their ability to find, edit, and reuse on-brand assets without studio or agency support.
How we’ re solving it
Marketing teams are fully equipped with the templates, assets, and graphics they need to:
• Adapt assets from a successful campaign and create variations by changing images or testing different copy options �
20 Intelligent SME. tech