Intelligent SME.tech Issue 56 | Page 38

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BY DEVELOPING A CENTRE THAT BRIDGES INDUSTRIES, ACADEMIC PARTNERS AND GOVERNMENT AGENCIES, OUR AIM IS TO DISCOVER BETTER SOLUTIONS FOR OUR CUSTOMERS AND THE WIDER PUBLIC TRANSIT ECOSYSTEM, WHICH WILL CONTRIBUTE TO INCREASED RIDERSHIP AND JOB OPPORTUNITIES.
The centre will be located within Cubic Transportation Systems’ headquarters in Redhill, Surrey in the UK.
Cubic, along with independent experts from Imperial’ s Artificial Intelligence and Data Analytics( AIDA) Lab, form a world-class think tank to tackle the issue of revenue protection. The team at Imperial, headed by Professor Danilo Mandic, Director of the AIDA Lab and Professor of Machine Intelligence, Department of Electrical and Electronic Engineering at Imperial, brings experience as one of the world’ s leaders in applications of AI to solve real-world problems. Together, Cubic and the team from Imperial will investigate how these proven approaches can be applied to transit.
The centre will tackle the topic of fare evasion, which is a highly complex and expensive issue faced by public transit companies across the globe. Transport for London’ s most recent annual estimate of fare evasion( 2022 – 23) equates this to around £ 130 –£ 150 million in unpaid journeys. The Imperial team will investigate rider behavioural patterns related to fare evasion and how to incentivise payment for using public transit. Cubic will also launch an internship programme for students at Imperial to help foster future talent in the industry and drive innovation. Over the coming months, Cubic will announce additional academic, nonprofit and industry partners for the centre.
“ This collaboration is an opportunity for us to develop the transportation experts of the future,” said Professor Mandic.“ Our students and researchers will be working closely with Cubic to harness the latest innovations in technology to solve transportation’ s most significant challenges. We look forward to working together to develop new ideas, technologies and industry leaders.”
“ By developing a centre that bridges industries, academic partners and government agencies, our aim is to discover better solutions for our customers and the wider public transit ecosystem, which will contribute to increased ridership and job opportunities,” said Peter Montgomery-Torrellas, Senior Vice President and President of Cubic Transportation Systems.“ Our long-term vision is to replicate this model in key markets
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