SMB Identity buyer ' s checklist
Identity touches every point of your business. Here ' s a checklist of what you should be asking yourself when shopping for an Identity solution.
Can you make login less frustrating?
First impressions are everything in a competitive market, so ensuring a low-friction experience goes a long way toward customer satisfaction and retention.
55 %
of consumers have stopped using a website because the login process was too complex.( Transmit Security. " The of Business Your on Passwords™ 2021)
Are your integrations seamless?
Being able to easily integrate your CIAM with your existing business systems is key to maintaining your customer experience.
Choosing the right open standards-based solution today means you can easily integrate behind the scenes and your customers won ' t notice a thing.
49 %
of customers who were loyal to brands abandoned them due to poor CX.( Emplifis " 11 Key things consumers expect from their brand experiences today " Report, 2022)
Will it scale?
A CIAM solution that ' s cloud-first and platform-agnostic allows for fast scaling now, securing your presence into the future.
6-7 times more expensive Earning new customers can cost six to seven times more than retaining current ones.( Zippia, ~ 28 Critical Customer Retention Statistics,* 2023)
Will it help you stay in compliance?
A CIAM solution should adhere to open standards, have industry-standard third-party certifications and authorizations, such as ISO certifications, CSA STAR attestations, and PCI Attestation of Compliance. Solution providers should also offer CIAM solutions that comply with applicable laws and regulations, such as the General Data Protection Regulation( GDPR), the Calfornia Consumer Protection Act( CCPA), and the Health Insurance Portability and Accountability Act( HIPAA).
You might not need to meet threshold data privacy requirements now, but the right CIAM solution will support compliance as you grow.
87 %
will take their business to a competitor if they don ' t trust a company to handle their data responsibly.( PwC, " Mind The Trust Gap: How Companies Can Retain Customers After A Security Breach™)
8 Intelligent SME. tech