// INFOGRAPHIC // plan to introduce a new product, process or service that is unique to Singapore or the world this year, a sharp decrease from 37 % in 2024. While this figure remains slightly above historical averages, it signals a potential slowdown in business innovation.
The demographics in the survey indicate that the age profile of Singapore’ s small business owners is ageing. While this trend is less pronounced than in Australia and New Zealand, the survey indicates a strong correlation between business owners under 40 and higher levels of business growth, digital adoption, innovation and job creation. As the proportion of older business owners rises, it could pose long-term challenges for the dynamism and sustainability of some small businesses.
Small businesses in Singapore have also lowered their expectations for strong revenue growth from exports. The percentage of businesses anticipating strong revenue growth from exports has dropped from 27 % in 2024 to 18 % in 2025.“ Geopolitical tensions and the possibility of trade tariffs are most likely the cause of concerns about export growth,” Ong said.
Despite the challenges, the overall outlook for small businesses in Singapore remains positive. Growing business sentiment, technology adoption and cybersecurity resilience are expected to maintain their momentum in the year ahead. �
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