// TECH TRENDS // put their voices at the forefront of conversations with key policy makers across the UK.

The council will focus on three core areas:

1. Driving digital adoption – Helping more small businesses embrace digital tools by tackling barriers like cost and complexity. The council will advocate for better support, incentives and resources to ensure businesses can fully benefit from Digital Transformation.

2. Simplifying business administration – Helping small businesses save time and reduce complexity by advocating for smarter, digital-first solutions. For example, Making Tax Digital( MTD) has already saved UK businesses up to £ 915 million, yet further improvements could unlock even greater efficiencies. The council will champion efforts to streamline tax processes and cut administrative burdens, allowing small firms to focus on growth.

3. Democratising access to AI – Ensuring small businesses aren’ t left behind in the AI revolution. The council will work to make AI tools more accessible and practical for small businesses, while ensuring their voices are heard in key industry and policy discussions.

Sasan Goodarzi, CEO of Intuit, said:“ When businesses succeed, communities and economies prosper. Together with the UK government’ s focus on digital adoption, we can fuel the success of small businesses with the use of data and AI to automate and complete tasks and workflows, from lead to cash, helping every business thrive. I’ m excited for the new council to bridge this gap and help ensure that UK policies reflect the

WHEN BUSINESSES SUCCEED, COMMUNITIES AND ECONOMIES PROSPER.

Intelligent SME. tech

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