// INDUSTRY UNLOCKED //

WHAT MANY MULTINATIONAL BUSINESSES FAIL TO REALISE IS THAT SOMETHING MUST BE DONE ADDITIONALLY AND SEPARATELY FROM SIMPLY INVESTING IN A UC PLATFORM TO DELIVER TRULY UNIFIED COMMUNICATIONS.

dictated by a Public Switched Telephone Network( PSTN).

This marked the beginning of the end of phone calls coming into a building, being routed to a desk and that being the only place they ring.

Around the same time, we started to see collaboration tools take off too.

The dawn of Microsoft Teams

With around 320 million active daily users, Microsoft Teams is by far the market-leading collaboration tool today, particularly amongst larger multinational companies. Following previous iterations with OCS, Lync and Skype for Business, Microsoft Teams came to the fore pre-COVID-19, and certainly enduring the pandemic, as the Unified Communications( UC) platform of choice, allowing organisations and their workforces to function in both remote and hybrid settings.

In fact, Teams is Microsoft’ s fastest-growing business app in the company’ s history. The pandemic was the catalyst for the platform achieving mainstream adoption. At the time( in 2020), the CEO Satya Nadella said:“ We have seen two years’ worth of Digital Transformation in two months”.

The unification gap in Unified Communications

The gap in the major UC platforms, such as Microsoft Teams, Cisco’ s WebEx and Zoom, is that telecoms is a separate implementation.

What many multinational businesses fail to realise is that something must be done additionally and separately from simply investing in a UC platform to deliver truly

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