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SMEs in Egypt are embracing digital payments and data-driven solutions to fuel their growth, enhance operational efficiency and strengthen financial resilience, according to the third edition of the Mastercard SME Confidence Index.
With 85 % of the SMEs surveyed in Egypt now accepting digital payments, businesses are shifting towards cashless transactions as a means of improving security, streamlining
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operations and boosting credibility in the financial ecosystem. Many SMEs cite faster access to revenues reduced fraud risks and the ease of digital supplier and employee payments as key advantages of Digital Transformation.
“ SMEs are the backbone of economies, driving innovation, employment and resilience. As Digital Transformation accelerates, SMEs are unlocking new opportunities through digital payments and financial inclusion. Their ability to adapt and grow in a rapidly evolving business landscape reflects the strength of an ecosystem that prioritises access to finance, digital enablement and sustainable growth,” said Dimitrios Dosis, President Eastern Europe, Middle East and Africa, Mastercard.
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Proparco and Equity Group have signed an agreement, granting technical assistance of € 1 million to Equity Group Foundation( EGF) for the implementation of its highimpact project, Climate Resilient Agri-Food Systems( CRAFS).
This partnership with a long-standing client, Equity Group, aims to support small
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Kenyan farmers in the adoption of sustainable practices. Agriculture is a key driver of Kenya’ s economic development, accounting for approximately 30 % of the GDP and 45 % of export earnings. As the backbone of rural livelihoods, it sustains 75 % of rural communities and employs over 70 % of the rural workforce, 60 % of whom are women and youth.
EGF is a Kenya based not-forprofit foundation established in 2008 as the social arm of Equity Group Holdings. It seeks to transform the lives and livelihoods of the people of Africa. �
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Intelligent SME. tech |