// REGIONAL ROUND-UP //
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AFRICA | APAC | EUROPE | MIDDLE EAST
| NORTH AMERICA
FIVE KOREAN SMES SUPPORTED TO ACCELERATE MIDDLE EAST MARKET ENTRY
MegazoneCloud and the Korea Software Industry Association ( KOSA ) announced that they have reaped notable results from their project that provides support for large and small businesses to jointly enter the Middle East market . Together with the Korea Foundation for Cooperation of Large & Small Business , Rural Affairs ( KOFCA ) under the Ministry of SMEs and Startups , they identified five promising Korean SMEs from AI and cloud sectors , which then were invited to the Global Cloud-Based Software Company Support Project for Middle East Market Entry .
This project , hosted by MegazoneCloud and executed by KOSA , helps Korean software companies to expand their global footprint . It specifically supports activities designed to secure global references for Korean software companies , including technological advances , overseas demonstration ( PoC / Pilot ) and the establishment of local subsidiaries , by leveraging the host company ’ s global cooperation framework , local network and cloud infrastructure .
The five participating companies in 2024 were :
1 . DareeSoft – Riaas : real-time road risk information service
2 . Dtonic – Artificial Intelligence data platform
3 . i-ESG – Integrated digital management solution for enterprises specialising in ESG
4 . ONDA – Digital Transformation solution and platform for the hospitality industry
5 . FutureMain – AI-powered solution for automatic defect diagnosis and predictive maintenance to optimise equipment management
Through the 2024 project , the five enterprises benefitted from comprehensive support , including cloud technology consulting , local market demonstrations , subsidiary incorporation , public relations and marketing activities , participation in the Middle East Digital Innovation Day and access to local networks . These initiatives significantly enhanced the global recognition of the companies and their solutions , while also facilitating the localisation necessary for successful market entry .
Notably , the Digital Innovation Day , held in the UAE , provided participating companies with the opportunity to expand their local network by engaging in investor relations ( IR ) pitching sessions with key local organisations . Additionally , legal consulting services were offered to assist in the establishment of local subsidiaries to further expand the participants ’ presence in the market .
The Digital Innovation Day event held in the UAE gave the companies a firsthand insight into the significant demand for Korean software solutions in the Middle East and provided an opportunity to identify numerous references and investor requirements , which were invaluable in shaping their market entry strategy . �
60 Intelligent SME . tech