FINANCE | SALES & MARKETING | CUSTOMER EXPERIENCE | HR SOLUTIONS armly , an AI-fuelled pipeline acceleration platform to automatically deliver ready-toconvert prospects to sales , has raised US $ 6 million in Series A + funding .

The investment was led by new investor , RTP Global , as well as participation from existing investors including Felicis and NFX . This follows Warmly ’ s US $ 11 million Series A round in October 2023 – bringing the total Series A funding to US $ 17 million .

Warmly ’ s platform helps SMB-sized B2B companies identify and engage their warmest leads , based on intent signals , to enjoy stronger sales pipelines and significant revenue gains .

Based on the orchestration of first and third party signals , sales teams using the platform can more accurately initiate conversations with prospects when they are considering making a purchase and can scale this outreach with automated , personalised contact via email and LinkedIn .

Warmly stands out in the hyper-growth AI sales segment by revealing insight into the buying intent of individuals , which is more actionable for initiating sales conversations than the companylevel intent that many competitors share . Warmly also differentiates itself by offering unlimited seats to help all customers achieve scale and maximum value from the platform .

After hitting US $ 3 million in Annual Recurring Revenue ( ARR ) and passing 300 customers in 2024 – including B2B software companies , New Relic , Cyberhaven and CircleCI – Warmly will use the newly raised funds to double the size of its sales and marketing team .

This will see Warmly double its European headcount to 20 people , enabled thanks to the new investment from the European investor , with a global headcount of 50 .

It will also support the platform ’ s evolution roadmap .

In the coming months , new data quality functionalities will be added to the Warmly platform , empowering users with more options to set thresholds for the quality of leads they want to be served .

Further integration of AI into the platform will continue as Warmly brings its vision for sales teams commanding entire fleets of lead-generating AI agents to fruition .

MORE SMBS ARE WAKING UP TO THE FACT THAT COLD B2B SALES OUTREACH ISN ’ T WORKING , AND WORLD-CLASS DATA MAKES WARMER OUTREACH POSSIBLE .

Maximus Greenwald , Co-founder and CEO , Warmly , said : “ More SMBs are waking up to the fact that cold B2B sales outreach isn ’ t working , and worldclass data makes warmer outreach possible . Infusing this data into sales tech stacks holds massive possibilities . We ’ ve seen first-hand how it can bring in millions of dollars of new revenue . The RTP team understand this , and we ’ re delighted to have them on board as new investors . In 2025 , we want to triple our ARR again while maintaining the high levels of customer satisfaction and renewals we ’ re experiencing today . A larger sales and marketing team will help us get there .”

Orson Stadler , Principal at RTP Global , said : “ Company and intent data has become a commodity for the modern sales team . That ’ s especially true in today ’ s climate of layoffs and budget cuts , where companies of all sizes are receiving fewer inbound leads . Warmly ’ s platform helps sales and marketing teams buck this trend to establish strong pipelines despite the headwinds . That ’ s why it ’ s no surprise to see Warmly ’ s accelerating customer adoption and we ’ re looking forward to supporting it on its continued path to growth .” �

Intelligent SME . tech

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