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DIGITAL MARKETING MISTAKES HINDERING YOUR BUSINESS IN 2025
Imagine spending thousands on your digital marketing efforts – only to see minimal results . While there are many contributing factors to this , including fierce competition and an industry which seems to change faster than the latest TikTok trend , it ’ s often the same mistakes that are proving costly for many businesses . Becca Tee , Digital PR Lead at Repeat Digital , shares insights into the common pitfalls that could be holding your business back .
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THIS LACK OF SYNERGY BETWEEN DIFFERENT SERVICES IS LIKELY TO RESULT IN INEFFICIENCIES , WASTED BUDGET AND SUBOPTIMAL RESULTS .
EEPING UP WITH the digital
K marketing industry is no easy feat . One minute it can feel like you ’ re making progress , with a spike in online visibility and leads / sales – the next , you ’ re back to scratching your head and having to adapt after yet another algorithm update , or change to pay-per-click ( PPC ) bidding strategies .
These developments naturally play a part in the results you see from your digital marketing efforts , as you make adjustments here and there to stick to the guidelines or jump onboard that latest trend . But , the reality is that despite us working in arguably one of the most fast-paced industries , it ’ s the basics that businesses are still struggling to get right .
Here are six mistakes that crop up time and time again when working with companies of all sizes . Some of these relate to one particular digital marketing function i . e . PPC , PR , search engine optimisation ( SEO ) or social media , while others can be applied across multiple different services .
1 . Not having Google Analytics or Search Console access
Previously known as Universal Analytics ( UA ), Google Analytics 4 ( GA4 ) became Google ’ s ‘ next-generation measurement solution ’, providing businesses with a wealth of insights to help them discover how people interact with their website and apps so they can make datadriven decisions on their marketing strategy .
Despite this being a free tool , it ’ s surprising how many companies don ’ t have GA4 set up or are failing to utilise its full potential .
GA4 can assist with all areas of digital marketing , from seeing how much organic traffic is being generated , to whether any referral traffic is coming from your PR activity . GA4 also supports PPC with enhanced conversion tracking , audience segmentation , cross-platform insights and real-time data , while having a seamless integration with Google Ads .
Google Search Console ( GSC ) is another tool that ’ s worth prioritising , if you don ’ t already have it . This platform focuses specifically on organic search performance , while GA4 provides broader marketing insights .
Both tools are fairly easy to set up , taking anywhere from 30 minutes to a couple of hours , and there are plenty of tutorials and resources available to guide you through the process . If you have an internal web developer , they will be able to assist and let you know if it ’ s been set up correctly .
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