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IRGIN MEDIA O2 Business
V and Cebr have published a new report , The economic and social benefits of digitalisation , revealing the significant growth potential UK businesses have left untapped . The report highlights that if all British-based firms had increased their digital technology usage in 2021 , the economy could have seen a staggering £ 111 billion boost in turnover by 2023 .
Analysing the benefits of digitalisation , the findings expose a key challenge to unlocking digital growth : a perception gap between businesses ’ confidence in their digital readiness and the reality of their digital progress . Across all British-based firms , three in four ( 75 %) have not significantly increased their digital usage since 2021 , yet they still identify as having a ‘ strong digital culture ’.
From culture to capital : Strong digital culture drives productivity
The report reveals over four in five ( 81 %) organisations with a strong digital culture feel their workforce is well-prepared for the future , compared to just over two in five ( 43 %) of those with weaker digital cultures . A strong digital culture embraces tools to boost performance and financial results , enhance customer and employee satisfaction and create a positive societal impact .
Digital leaders – organisations actively investing in digital solutions – experienced 12 % turnover growth , compared to only 5 % for their counterparts . On average , they also more than doubled the productivity
// growth of those lagging in digital adoption . Additionally , Gross Value Added ( GVA ) grew by 8 % for digital leaders , while their peers saw no growth at all . This illustrates digital culture is not just a competitive advantage , but a crucial component of business success .
Looking to the future
The shift to digital technology is not just an economic imperative – it has a broader
OUR FINDINGS CLEARLY ILLUSTRATE HOW DIGITAL LEADERSHIP IS DIRECTLY LINKED TO HIGHER TURNOVER , INCREASED PRODUCTIVITY AND BETTER PERFORMANCE ACROSS EVERY ECONOMIC METRIC .
Intelligent SME . tech
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