// EDITOR ’ S QUESTION //

Every month , we pose industry experts a question pertinent to the issues of the day . This month . . . .

Jaimie Buss , Chief Commercial Officer , Deputy

ASIDE FROM DIGITAL TOOLS , BUILDING A STRONG , VALUE-DRIVEN CULTURE IS ALSO ESSENTIAL FOR ATTRACTING AND RETAINING TOP TALENT .

T IS A competitive job market

It ’ s no secret that we ’ re facing critical shortages in skilled job candidates across various industries . In this climate , SMEs need to differentiate themselves by fostering workplaces where employees feel genuinely valued and heard . Establishing continuous feedback mechanisms is crucial : regular 1:1 meetings , focus groups and anonymous surveys can give employees a platform to share concerns , suggest ideas and feel like they ’ re part of the company ’ s growth . This is particularly vital as return to office mandates dominate workplace conversations and even the news agenda . Mandates that don ’ t reflect the needs of staff risk creating resentment or , worse , encouraging turnover . In order to mitigate these challenges , SMEs need to ensure flexibility and constant dialogue between employers and employees .

Indeed , flexibility is a key advantage for SMEs . While larger organisations often struggle to adapt quickly , SMEs can leverage their agility to offer bespoke hybrid or remote working arrangements tailored to individual needs . This not only demonstrates trust but also accommodates the evolving priorities of today ’ s workforce , where work / life balance is a top priority , especially post-pandemic .

Another key differentiator for SMEs is the use of digital tools and AI . Investing in technology that streamlines workflows and reduces repetitive tasks doesn ’ t just benefit the business – it also enhances the daily experience of employees . For example , AI tools can handle administrative burdens , freeing up staff to focus on meaningful tasks that provide real value to customers . However , it ’ s vital to provide proper training to ensure employees feel confident using these tools . Without this support , technology can be perceived as a threat rather than an enabler , which can hinder adoption and create unnecessary friction .

Aside from digital tools , building a strong , valuedriven culture is also essential for attracting and retaining top talent . Authentic communication , opportunities for progression and development and a commitment to inclusion make SMEs more appealing than organisations where employees can often feel like a mere cog in the wheel . A standout onboarding experience is critical here ; it ’ s the foundation for a successful employer-employee relationship . Effective onboarding fosters a sense of belonging and clarity about roles , while continuous learning opportunities demonstrate a company ’ s investment in its people . In today ’ s market , which is seemingly more competitive than ever , SMEs that prioritise culture and development will retain staff , attracting those seeking more meaningful and supportive work environments .

Ultimately , SMEs have a unique opportunity to play to their strengths – like agility , personalisation and innovation – to attract and retain skilled talent . By actively listening to employees , offering flexibility , embracing technology and building a strong internal culture , they can create workplaces that rival even the largest organisations in appeal .

20 Intelligent SME . tech