// TECH TRENDS // like GDPR , DORA , NIS2 and CCPA . It ’ s a huge relief for smaller teams that might not have a full time legal or compliance expert . By automating much of this process , Okta allows SMBs to focus on growing their reach without worrying about highly resource-intense regulatory pitfalls .

In the context of hybrid and remote work , how does Okta ’ s Workforce Identity Cloud help SMBs improve employee productivity ?

Hybrid and remote work require employees to have secure access to company resources from anywhere , and this access must work seamlessly . That ’ s where Okta excels . With SSO and MFA , employees can access the applications and tools they need with just one login . This significantly reduces the number of password resets and access issues . Additionally , IT teams benefit from centralised management tools , which simplify their tasks and enables IT managers to give the right access to the right users and remove privileged access where needed . For SMBs , this approach is an effective way to enhance productivity while prioritising security .

Looking ahead , what emerging technologies do you believe will most impact identity management for SMBs in the next five years ?

The next few years promise to be exciting for SMBs . Passwordless authentication is already gaining traction and is likely to become the new standard ; it is secure , easy to use and customers appreciate it . Another area to watch is AI-driven identity threat detection , which helps businesses stay ahead of increasingly sophisticated cyberattacks . Additionally , while decentralised identity is still in its early stages , it has the potential to fundamentally change how credentials are managed . This shift would empower users with more control while reducing risks for businesses . Okta is actively exploring these innovations to ensure that SMBs remain ahead of the curve . �

EXPANDING GLOBALLY IS EXCITING BUT COMES WITH NEW CHALLENGES – COMPLIANCE WITH DATA PRIVACY REGULATIONS BEING ONE OF THE BIGGEST .

Intelligent SME . tech

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