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FIVE B2B BRANDING PREDICTIONS FOR 2025
In today ’ s crowded media landscape , it ’ s hard to be noticed , and brands are really feeling this struggle . Nearly half of all UK B2B brands fail to stand out from competitors with senior marketing decision-makers believing that only 51 % of brands are truly distinctive and struggle to create identities that resonate in today ’ s marketplace . Matt Smith , Creative Director , branded by berkeley , outlines the key challenges faced by decision-makers and highlights the business trends we ’ ll see in 2025 .
T IS HARD to ignore the
I hype that has grown around AI over the past couple of years . From chatbots and email assistants to advanced solutions for manufacturing , cybersecurity and data analytics , the influence of this advanced technology has spread into almost every industry .
And it looks set to continue its rapid growth over the coming years , with projections suggesting its market size will grow to a monumental US $ 1,339 billion by 2030 . Yet , at the same time , opinions around AI seem to be changing . The constant media narrative has led many towards AI fatigue and a scepticism around how much business value it is actually delivering .
These contrasting points can make it difficult for brands to plot a course for the year ahead . On one hand there is pressure to lean into AI revolution and showcase its influence . On the other , a pressing need to differentiate from the crowd .
Intelligent SME . tech
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