// TECH TRENDS //

Solaris and Railsr are again awesome case studies for these use cases . They provide the necessary infrastructure that allows SMEs to offer these financial products without the heavy lifting . This means more than just staying competitive – it ’ s about expanding their role in the financial ecosystem and driving growth in ways that weren ’ t possible before .

Levelling the playing field : Competing with the big boys

Here ’ s the thing : big enterprises have always had the upper hand when it comes to offering sophisticated financial services . But embedded finance is levelling the playing field . SMEs can now integrate advanced financial services into their platforms , offering customers the same seamless experiences they ’ d expect from larger companies .

Take Solaris as an example . They enable SMEs to embed a wide range of services – payments , loans , digital banking – directly into their operations . Railsr is doing something similar , allowing SMEs to tailor financial products specifically for their customer base . These capabilities allow smaller businesses to compete directly with the big players , offering the same convenience and security and capturing more market share in the process .

Keeping it simple : Focus on what matters

Running an SME is already complex enough . The last thing a business owner needs is to get bogged down with managing financial services . Embedded finance simplifies this by integrating everything into the platforms SMEs already use . No more juggling separate payment gateways or liaising with multiple financial providers . It ’ s all about reducing complexity so businesses can focus on what really matters – growing their business .

For example , if you ’ re an SME using an e-commerce platform with embedded payments , you don ’ t have to worry about managing a separate payment system . Or if you ’ re offering embedded lending or insurance products , these can be managed directly through your existing systems . This not only saves time and reduces headaches but also frees up resources that can be reinvested into core business activities .

Looking ahead : How to get started

If you ’ re an SME looking to explore embedded finance , the first step is to really understand what your customers need . What financial services could add the most value ? How can these be integrated into your existing platform to create a seamless experience ?

Once you ’ ve got that figured out , it ’ s all about finding the right partners . One that can provide the technology and expertise to embed financial services into your business with minimal hassle , letting you focus on what you do best .

Finally , it ’ s crucial to keep an eye on the ever-evolving landscape of embedded finance . As technology continues to advance and customer expectations rise , the opportunities for SMEs to leverage embedded finance will only grow . Staying informed and agile will help you stay ahead of the curve and unlock new avenues for growth and wealth creation .

Conclusion

Philipp Buschmann , Cofounder and CEO , AAZZUR

THEY ’ VE BEEN PIVOTAL IN PROVIDING THE INFRASTRUCTURE THAT ALLOWS SMES TO OFFER FINANCIAL PRODUCTS WITHOUT HAVING TO BECOME FINANCIAL INSTITUTIONS THEMSELVES .

By integrating financial services directly into their operations , SMEs can remove barriers to growth , open up new revenue streams and compete more effectively with larger enterprises .

With the right strategy and partnerships , embedded finance can be the key to driving growth , creating wealth and securing a prosperous future in today ’ s digital economy . So , if you ’ re not already considering embedded finance , now ’ s the time to start . �

Intelligent SME . tech

17