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FROM BARRIERS TO BREAKTHROUGHS : EMBEDDED FINANCE ’ S IMPACT ON SME WEALTH
Embedded finance is revolutionising the way small businesses operate by integrating financial services directly into their platforms . This innovation removes traditional barriers to wealth creation by providing businesses with easier access to essential financial tools , such as lending , payments and insurance . For small businesses , this means more streamlined operations , enhanced customer experiences and new revenue opportunities . Philipp Buschmann , Co-founder and CEO , AAZZUR , discusses how SMEs can offer tailored financial products to their customers by leveraging embedded finance .
HE EMBEDDED FINANCE market
T is on track to hit a mind-blowing US $ 584 billion by 2027 . That ’ s not just a random stat – it ’ s a clear sign that the way we handle financial services is getting a serious upgrade . For small- and medium-sized businesses , this isn ’ t just an interesting trend ; it ’ s a golden opportunity . Embedded finance is tearing down old barriers and opening up fresh , exciting paths for growth and financial inclusion . It ’ s basically rewriting the playbook on how businesses can create wealth .
It ’ s everywhere , and here ’ s why it matters
Embedded finance might sound like jargon , but it ’ s shaping up to be the secret weapon for SMEs across Europe . Picture this : you book a cab through an app , and right there , you ’ re offered insurance for the ride . Or you ’ re shopping online , and as you check out , there ’ s a smooth credit option waiting for you . This isn ’ t just convenience ; it ’ s a game-changer for businesses .
For SMEs , embedded finance is more than a nifty feature – it ’ s a powerful tool that ’ s changing the way businesses operate . By integrating services like payments , lending and even insurance directly into their platforms , SMEs can do more than just enhance customer experiences . They can streamline operations and tap into entirely new revenue streams . And let ’ s be honest , who wouldn ’ t want that ?
Powerhouses behind the movement : Solaris and Railsr
Let ’ s talk about some real players in this space . Solaris , a Berlin-based FinTech , is one of those companies making waves across Europe . They ’ re offering SMEs the ability to embed a wide range of financial services – everything from payments to
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