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SMBs are making it big

The behemoths of the Fortune 500 and other huge companies often steal the lion ’ s share of the press and the public ’ s fascination . But smaller companies are more agile and innovative , because they have to be .

Small-and-midsize businesses , or SMBs , aren ’ t just smaller versions of big companies : Where larger companies can be relatively set in their ways , SMBs must quickly find the very best solutions to survive and thrive . Put another way : Larger businesses want to know what the best-of-breed apps are . Smaller businesses define what the best-of-breed apps are , and our data proves it .

That ’ s why we created this new report , the SMBs at Work report , focused squarely on

SMBs . Our data indicates that , in a lot of ways , SMBs are actually the trendsetters of the tech world . Their choices – which technologies to deploy , which authentication factors to utilize , which business practices to follow – prove what ’ s working , and set future trends that larger enterprises will follow . As we ’ ll demonstrate in the data this year , SMBs are outsize drivers of the trends we see among businesses of all sizes .

This report is powered by the same deep global multi-year dataset that fuels our annual Businesses at Work report . Each year , we anonymize , aggregate , and analyze data across our 18,000 active global customers ( connected through the 7,000-plus integrations of the Okta Integration Network ) to reveal current trends in app adoption , authentication factors , and more . �

12 Intelligent SME . tech