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Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com

ello and a warm welcome to the 50th edition of

Intelligent SME . tech . It ’ s been a wonderful four years since the magazine launched and we have seen some inspiring stories of how small and medium enterprises are using the latest technology to grow their business . On this month ’ s front cover , we feature Founder and CEO of Bonzer , Ulrich Svarrer . He founded Bonzer with the core philosophy of providing tailored SEO strategies that deliver long-term , sustainable growth by increasing business ’ visibility on search engines like Google , Bing and YouTube .

As an SEO provider , Bonzer understands how important marketing is in enabling the success of a business . Therefore , it placed a strong emphasis on its marketing efforts . However , this opened the business up to some issues . It found it difficult to stay on track with its marketing budget . By partnering with Pleo , Bonzer implemented a comprehensive spending solution that captured every expense across the business while integrating seamlessly with local accounting systems for all entities , ensuring tighter control over marketing expenditures . Turn to page 44 to read more .

AI advancement continues to gather pace , with many benefits for businesses . But research has show that SMEs can be slower on the uptake of using AI in daily operations , with many employees taking it upon themselves to learn more about AI . Nikolaz Foucaud , Managing Director EMEA from Coursera , explains why creating a strong , structured AI policy on skills development is key for SMEs which want to gain a powerful competitive advantage .

We also have a round-up of all the latest SME news from across our regions , while our intelligent brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .

I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please contact me by emailing rebecca @ lynchpinmedia . com

Rebecca Miles Managing Editor

The Editor ’ s Question this month is : what are your top tips for SMEs on creating a strong brand identity with a unique value proposition ? Three experts came back with some comprehensive and interesting answers , starting on page 20 .

A new year is fast approaching . 2024 has been a difficult one for businesses with geopolitical tensions , rising prices and many changes to contend with in the workplace . Businesses have still managed to grow , even with these challenges . Intelligent SME . tech spoke to two companies about their 2025 growth plans . Turn to page 28 .

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