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St Romain Oil ( SRO ) is a small convenience store operator based out of Mansura , Louisiana , that started in 1970 . The company has passed down ownership across three generations of the St Romain family .

Annie Gauthier , Co-owner and CFO at St Romain Oil ( SRO ), highlights what makes the company ’ s brand so unique .

She said : “ What ’ s unique about our Y-Not Stop store brand is our commitment to food service and our success with it . We tend to sell over double the NACS average and four times our region ’ s average in food service sales .”

Business challenge

One of the primary issues facing SRO was the use of separate software systems to manage multiple parts of the business .

“ We were using a really cumbersome process ,” Gauthier said . “ It took us three to four hours a week in Excel – exporting a lot of numbers , keying in a lot of numbers , running a lot of formulas – to try to make sure that we were capturing it ; it just really wasn ’ t efficient .”

Using multiple software platforms to manage financials was only the beginning of SRO ’ s issues . Like many c-store companies , SRO was dealing with vendor creep and shrink in key areas , costing the chain valuable time and money .

“ We knew it was happening , but we didn ’ t have an efficient way to deal with it ,” explained Gauthier . Additionally , SRO was seeking a solution that would make better use of the sales data it was collecting .

“ For years we were using item-level and we wanted to maximise that data to produce better marketing and promotions .”

FOR YEARS WE WERE USING ITEM-LEVEL AND WE WANTED TO MAXIMISE THAT DATA TO PRODUCE BETTER MARKETING AND PROMOTIONS .