// SCALING UP //
INDAY COMBINED HER
G passion for quality food – born from her training as a highend pastry chef at University College Birmingham and her work in Michelin starred restaurant , Purnell ’ s in Birmingham – with that for helping underserved young people . Miss Macaroon provides moments of indulgence for its customers , selling sweet treats to consumers , companies and through retailers like Selfridge ’ s ,
Foundational to the social enterprise arm are the 8 – 10 weeks training courses that run alongside the small business , to support economically disadvantaged young people or those with social difficulties . After a close relative had a bad experience with the UK care system , Ginday works tirelessly to provide opportunities for the next generation , whether they are seeking a step on the career ladder or just to build confidence .
The numbers bring it home . Under 1 % of young people in the UK have lived in care , but that community makes up one in four of the prison population and the same in the homeless population . It was important that , as well as seeing people in this demographic flourish personally and
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DESPITE CUSTOMERS PULLING BACK ON SPENDING , MANY WANT TO GIVE BACK THROUGH CONSCIOUS CONSUMERISM .
Intelligent SME . tech
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