// FEATURE // whether any can be scaled across other sites as part of a long-term partnership .
“ This trailblazing programme is a testament to Amazon ’ s commitment to supporting innovation and driving positive change ”, said Amazon ’ s Sustainability Director , Justine Mahler . “ By providing a real-world testing ground for unique and cutting-edge technologies , we ’ re not only reducing our environmental impact but also creating a blueprint for more sustainable practices across the industry .”
Since launching in 2022 , the Amazon Sustainability Accelerator has supported more than 40 start-ups across the UK and Europe , provided more than £ 1 million in grants and credits and helped those businesses on average increase sales by 700 % and raise over £ 15 million to date .
As well as the three start-ups mentioned above , the other eight are listed below .
BrainBox AI ( Canada ) – BrainBox AI has developed an AI-driven solution that optimises the efficiency of heating , cooling and ventilation ( HVAC ) systems in commercial buildings . This technology enables reductions of up to 25 % in associated HVAC energy costs , as well as reduce heating and coolingrelated carbon emissions by up to 40 %.
Circu Li-Ion ( Luxembourg / Germany ) – Circu Li-Ion ’ s technology allows for an automated disassembly process of battery packs ensuring scalability , efficiency and safety . Over the next six months Circu Li-ion and members of the Amazon Battery Collaborative team will process selected battery packs from Amazon ’ s EVs using Circu Li-ion ’ s technology . This will allow for greater waste avoidance and reuse , with recycling taking place at a more granular level .
Hipli ( France ) – Hipli planned to fulfil 50,000 orders from Amazon ’ s fulfilment centre in Montélimar using its reusable packaging design during the month of September . Each package can be re-used multiple times , decreasing the reliance on single-use packaging .
Pirta ( UK & USA ) – Pirta ’ s innovative passive cooling paint is being planned for deployment at Amazon ’ s fulfilment centre in Seville in 2025 , delivering heating and cooling related savings on energy and carbon emissions across the site . Pirta ’ s water-based solution is both highly reflective and emissive allowing sub ambient surface temperatures to be achieved .
Raicoon ( Austria ) – Raicoon ’ s AI-powered technology can significantly increase solar power performance while reducing operational expenditure . Its pilot with Amazon aims to increase the performance of their solar panels by up to 15 %.
Re-Zip ( Denmark ) – Re-Zip will supply Amazon with 45,000 reusable cardboard boxes to fulfil customer orders across five European countries . Dispatched from Amazon ’ s fulfilment centre in Lauwin-Planque between September and October , the pilot will test both the reusability of the boxes and the crossborder collection capabilities with partners in France , Germany , Belgium , Netherlands , Luxembourg and Austria . All returned packaging from customers will be collected , cleaned and sent back to Lauwin-Planque to be reused for future fulfilment .
SolCold ( Israel ) – SolCold ’ s leading nanotechnology coating is being planned for deployment in 2025 on Amazon ’ s warehouse rooftop in Seville . Thanks to its ability to cool down up to 5 ° C below shade temperature while under sunlight , the aim will be to significantly decrease the cooling systems ’ use , thereby contributing to the reduction of Amazon ’ s overall energy consumption , capital expenditure and carbon footprint , supporting its goal to reach net zero carbon emissions by 2040 .
Unbound Potential ( Switzerland ) – Unbound Potential ’ s membraneless redox flow batteries enhance longevity and efficiency over conventional options , offering a cost-effective energy storage solution . �
Innovative sustainability solutions will be trialled at Amazon ’ s fulfilment centre in Daventry CREDIT : Amazon
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