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RESOLVE MESSY DATA TO ALLOW GENAI TO DELIVER OVER ‘ THE LAST MILE ’
Generative AI ( GenAI ) is for the last mile . If you want to create something special that resonates with your target audience , you first need an underlying data infrastructure – and other forms of AI working under the surface – to facilitate this innovative approach . Matthew Biboud-Lubeck , General Manager EMEA from Amperity , outlines how GenAI can personalise communications at scale .
28 Intelligent SME . tech