// EXPERT PROFILE //

BY CONSISTENTLY SHARING INSIGHTS AND EXPERTISE ONLINE OR THROUGH OTHER CHANNELS , EXECUTIVES NOT ONLY BUILD THEIR PERSONAL BRAND BUT ALSO ENHANCE THEIR COMPANY ’ S CREDIBILITY .

for scaling businesses . By consistently sharing insights and expertise online or through other channels , executives not only build their personal brand but also enhance their company ’ s credibility . This positions them as trusted industry leaders , fostering strong relationships with clients and stakeholders .

According to research by Statistic Brain , nearly 25 % of start-ups fail in their first year , with the rate rising to 36 % by the second year and over 70 % by the tenth year . Many start-ups struggle with visibility and trust , as potential customers often remain unaware of their existence , and key brand touchpoints are underdeveloped . Founders and senior executives play a critical role in bridging this gap through active professional engagement and visibility . Focusing solely on operations or sales in the early years can limit growth , as customers need a clear understanding of the brand . In today ’ s digital age , a strong online presence is crucial for gaining an edge in a saturated market and driving long-term success .

Scaling a start-up in today ’ s competitive market demands a multifaceted approach . By staying adaptable and strategically embracing digital tools , start-ups can overcome common challenges and carve out their place in an increasingly crowded marketplace . Focusing on building trust , maintaining visibility and leveraging innovative technology are key components that ensure long-term success and resilience in a dynamic business environment . �

36 Intelligent SME . tech