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Besnik Vrellaku , CEO and Founder , Salesflow . io

THIS LEVEL OF PERSONALISATION IS CRUCIAL IN TODAY ’ S MARKET , WHERE CUSTOMERS EXPECT TAILORED EXPERIENCES .

enhancing this engagement . Automated systems can be programmed to send targeted messages based on a customer ’ s behaviour , preferences and interaction history . This level of personalisation is crucial in today ’ s market , where customers expect tailored experiences . With around 74 % of customers expressing frustration when content is not personalised across channels , it is therefore key to make the customer journey more relevant and engaging , driving better customer satisfaction and loyalty .

Hyper-personalisation takes this a step further by utilising custom AI-enabled columns in datasets , often referred to as ‘ ice breakers ’ or ‘ custom variables ’. These columns can include specific details like a recent article the customer wrote or updates on their website . When contacts are imported , the system automatically distributes these variables at scale , creating highly personalised communication . This approach not only increases response rates but also builds stronger relationships with potential clients , making them more likely to convert .

Increasing conversions

The ultimate goal of any sales strategy is to increase conversions , and multi-channel automation significantly contributes to achieving this . By integrating various communication channels , businesses can ensure that their outreach efforts are not only more efficient but also more effective . Automation allows for timely follow-ups and reminders , which is crucial in moving prospects through the sales funnel .

One of the critical components of successful multi-channel automation is ensuring high email deliverability . This is where email warm-up tools become essential . These tools gradually increase email volume , helping to build a positive sender reputation and reducing the risk of emails being marked as spam . By maintaining consistent inbox placement , businesses can optimise their campaign performance , making data-driven adjustments to improve outcomes .

Additionally , email enrichment and validation are vital in maximising the success of email marketing campaigns . Email enrichment enhances the quality of contact data by

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