intelligent

. tech

Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com

ELLO AND A warm welcome to issue 48 of

Intelligent SME . tech . On this month ’ s front cover , we feature Ali Almutairi , CEO at Areeb HR , which is a HR solutions provider based in Riyadh in the Kingdom of Saudi Arabia . Areeb HR has been at the forefront of technological innovation in HR , daring to embrace new technologies and set trends in the industry . Equipped with state-of-the-art HR tools and certified professionals , Areeb is focused on maximising the potential of HR in the Kingdom , empowering both people and organisations .

As the demands for talent acquisition and management evolved , Areeb saw the need for a more advanced solution , which led to its partnership with Shaffra , a leading global DeepTech enterprise specialising in AI workforces and metaverse workplace solutions . Shaffra ’ s reputation for delivering innovative , customisable workplace AI solutions made it the perfect partner . The DeepTech company ’ s ability to automate routine HR tasks , coupled with its advanced data analytics and AI-driven insights , provided Areeb with the tools needed to enhance its service delivery , reduce operational costs and improve accuracy in talent management . Turn to page 44 to read more .

The Editor ’ s Question this month is : what ’ s the best way for SMEs to identify who their customers are and how to reach them ? The experts came back with some comprehensive and interesting answers , starting on page 20 .

Salespeople once had a limited choice in how they got in touch with customers . But in today ’ s world , there are many channels in which they can touch base with customers and personalise offerings to each individual . From page 28 , Besnik Vrellaku , CEO and Founder of Salesflow . io , explains how businesses can engage with customers , streamline operations and increase conversions .

Funding . The thorn in many an SME ’ s side . Accessing finance , whether it ’ s for tech investment , working capital or growth , has certainly become more challenging for SMEs over the past three years . Todd Davison , MD of Purbeck Personal Guarantee Insurance , outlines how SMEs can build financial resilience to ensure sustainable growth . Turn to page 41 .

We also have a round-up of all the latest SME news from across our regions , while our intelligent brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .

I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please contact me by emailing rebecca @ lynchpinmedia . com

Rebecca Miles Managing Editor

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