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BY LEVERAGING ANALYTICS , BUSINESS LEADERS CAN MAKE DATA-DRIVEN DECISIONS THAT CONTRIBUTE TO SUSTAINED GROWTH . user experience and enhancing features that add value .

• A / B testing : Conduct A / B tests to evaluate different versions of features or UI elements . This allows you to identify which changes positively impact user engagement and conversion rates .

• KPIs and metrics : Define key performance indicators ( KPIs ) such as daily active users ( DAU ), monthly active users ( MAU ), retention rate and lifetime value ( LTV ). Regularly monitor these metrics to gauge the app ’ s performance and identify areas for improvement .

Implement effective user acquisition strategies compelling descriptions , high-quality screenshots and positive reviews .

• Referral programmes : Encourage existing users to refer your app to others by offering incentives . Referral programmes can significantly boost user acquisition while leveraging the trust factor .

Enhance user retention and engagement

Acquiring users is only the first step ; retaining them is crucial for sustained growth . Focus on strategies that enhance user engagement and loyalty .

Attracting new users is essential for growth . However , it ’ s not just about the number of downloads ; the quality of users and their engagement level matter more .

• Targeted marketing campaigns : Utilise data to create targeted marketing campaigns that reach potential users who are most likely to benefit from your app . This includes using social

• App store optimisation ( ASO ): Optimise your app ’ s listing on app stores to improve visibility and attract organic downloads . This includes using relevant keywords ,

Rohan Patel , SVP of Engineering , Builder . ai