intelligent

By adopting these strategies , SMEs in developing countries can harness the power of digital trade to expand their reach and increase their profitability on the global stage .

Policy recommendations

To fully harness the potential of digital trade , policymakers should consider the following recommendations :

Invest in digital infrastructure : Prioritise the development of robust digital infrastructure , including highspeed Internet and digital tools , to support SMEs ’ participation in digital trade .

Simplify trade regulations : Streamline and harmonise trade regulations to reduce barriers and facilitate easier cross-border transactions for SMEs .

Promote digital literacy : Implement training programmes to enhance digital skills among SME owners and their workforce , enabling them to effectively utilise digital platforms .

Support digital platforms : Encourage the development and adoption of digital platforms that connect SMEs with global markets , providing them with the tools and resources needed to succeed .

Foster international cooperation : Strengthen international collaboration on digital trade policies to create a supportive and coherent global trading environment .

Conclusion

Digital trade offers a transformative opportunity for SMEs in less developed countries , enabling them to overcome traditional barriers and participate more actively in the global market . By addressing challenges related to digital infrastructure , regulatory barriers and digital skills , these businesses can unlock significant growth potential . Policymakers and international organisations play a crucial role in supporting this transition , ensuring that digital trade works for all . �

BY SHOWCASING UNIQUE AND CULTURALLY RICH FASHION ITEMS , THRIFT SOCIAL NAIROBI HAS MANAGED TO ATTRACT INTERNATIONAL CUSTOMERS , EFFECTIVELY UTILISING DIGITAL TOOLS TO ENHANCE VISIBILITY AND SALES .