MAILCHIMP HAS ALLOWED US TO KEEP IN TOUCH

WITH OUR MEMBERS . MOST IMPORTANTLY , IT ALLOWS US TO

ASK THEM WHAT WE NEED TO

DO NEXT . preferences – change , choice or connection – are reflected in the emails .

The results : high engagement and sales from every campaign

Of the five emails sent through Club Soda ’ s Saturday email campaign during April 2023 , only one had a sales goal , which promoted a course in rethinking wine drinking . The rest of them didn ’ t specifically promote a particular product or service , but incorporated content like discovering new ways to enjoy long weekends without alcohol , celebrating without bubbles and thinking about health priorities . These emails did contain links to its store , but also contained links to blogs , event sign-ups and community building opportunities .

The high number of links in the emails led to an average click-through rate of 3.14 % and drove revenue as well , resulting in 93 product orders . Club Soda has also been able to open up new funding opportunities . “ Through Mailchimp , we ’ ve been able to crowdfund so we could offer new services , whether we ’ re fitting out our first shop or activating members to demand more low and alcohol-free drinks ,” Willoughby said . “ Email helps us to delve deeper than a social post .”

Goals for the future

Moving forward , Club Soda aims to create more content so people want to keep coming back for more , and email subscriber growth drives the success of the business .

The organisation gets a boost from Mailchimp to interact with people who want to drink more mindfully . Its email communication strategy helps it connect with the right audience in the right way that gets results . Willoughby said : “ Mailchimp has allowed us to keep in touch with our members . Most importantly , it allows us to ask them what we need to do next .” �

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