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WHILE COMMUNICATING WITH EMPLOYEES AND EXTERNAL STAKEHOLDERS , BUSINESSES NEED TO BE TRANSPARENT BY ADDRESSING THE

ISSUE AT HAND , ANSWERING QUESTIONS

AND PROVIDING REGULAR UPDATES

THROUGHOUT THE DISRUPTION ’ S

IMPACT .

even with plans in place , these events can make even the most meticulously thought-out plans obsolete .

Successful businesses are ones that ditch the ‘ my way or the highway ’ mentality and learn to adjust their course and strategies as needed . In emergency situations where time is of the essence , companies need to lean on their response team to make the best decisions for the business , employees and customers in the now – even if it ’ s not according to plan .

When faced with the onset of an evolving industry , companies need to be open to adapting their business to the changing times . Especially in technology , the businesses that stay set in their ways are the ones that get left behind . This doesn ’ t mean that businesses should quickly hop on the bandwagon of new technology or transformation . But they should be open and do their due diligence to how they can potentially evolve to keep up with the times and address customers ’ changing needs . We ’ re seeing this right now as businesses navigate the use of AI .

Stay true to who you are as a business

A natural reaction to a business disruption can be to abandon strategy and scramble for a quick fix that might not necessarily align with your business . And while companies need to be flexible and adaptable , this doesn ’ t mean they should completely change course on who they are as a company . Companies that choose to stay true to their core mission and vision during these tough times are the ones that will ultimately emerge stronger .

A well-defined ‘ North Star ’ – a company ’ s core values or long-term goals – reminds everyone of the ‘ why ’ behind the work . It provides a sense of purpose , ensuring that all actions , whether day-to-day work or response to a business disruption , align with the overall mission .

As part of this vision , businesses should have a clear , strategic plan outlining a roadmap for the company ’ s future to help guide their decision-making and stay true to their larger vision . This will ensure every employee understands the vision and can properly make decisions for the better of the business . This strategy should be considered as companies think through their response plans .

By being proactive and flexible , businesses are prepared to not only weather the storms that come their way but have the opportunity to emerge stronger . �