intelligent

intelligent

. tech

Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com

ello and a warm welcome to issue 45 of

Intelligent SME . tech . On this month ’ s front cover , we feature Co-founder of Club Soda , Laura Willoughby MBE , who explains how the company has personalised its customer interactions using Mailchimp . As a London-based B-Corp , Club Soda is on a mission to help people drink alcohol more mindfully and live well . It focuses on three core things : change , choice and connection . It offers paid and free courses to guide people interested in changing their alcohol drinking‌habits , it helps people discover more beverage choices and it creates connection through community .

Club Soda offers different types of content that may not apply to everyone , so personalisation ensures its audiences get the right messages . The organisation gets a boost from Mailchimp to interact with people who want to drink more mindfully . Its email communication strategy helps it connect with the right audience in the right way that gets results . Turn to page 44 to find out more .

The UAE has propelled its transportation sector into the digital age through a series of transformative initiatives , visionary government policies and strategic collaborations between the public and private sectors . Islam Abdul Karim , General Manager at Yango GCC , discusses ground-breaking collaborations and the growth of the shared mobility segment from page 37 .

We also have a round-up of all the latest SME news from across our regions , while our intelligent brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .

I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com

Rebecca Miles Managing Editor

The Editor ’ s Question this month is : How can SMEs ensure they are an agile business ? Remaining an agile business is the key to success for most businesses , regardless of their size . Four experts offer their advice from page 20 .

Every business will face an emergency or unplanned disruption at some point – it ’ s inevitable . Although the prospect of a disruption is always unsettling , there may be a silver lining for businesses if they ’ re prepared for what ’ s ahead . Dean Guida , Founder and CEO of Infragistics , explains what an effective Business Continuity plan looks like . Turn to page 28 .

TO OUR MONTHLY MAGAZINE