NORTH AMERICA

adding complexity ,” said Randy Ford , Product Director at Kinetic Business . “ For instance , creating a personalised and engaging customer experience is crucial to drive repeat business and differentiate from competitors . Therefore , having reliable and high quality Internet and phone solutions is critical for every customer , employee and vendor interaction , which ultimately impacts the daily operations ’ success .”

Specifically , small businesses struggle with rising operational costs ( 47 %), hiring and retaining talent ( 28 %) and attracting new leads ( 27 %). In addition , the report revealed that small businesses are focused on the following priorities :

• Improving products and services : 43 %

• Delivering a great customer experience : 39 %

• Growing customer base : 33 %

The report also uncovered that speed ( 36 %) and reliability ( 35 %) are top Internet priorities for small businesses . Furthermore , 25 % of respondents value cybersecurity as an Internet priority and 24 % state customer experience and employee productivity depend on reliable , fast Internet service .

“ Small business owners require technology that helps them achieve their growth objectives without

Running a successful small business today requires Internet and voice solutions that offer flexibility , scalability and unwavering reliability to seamlessly operate and grow their ventures . Providing a tailored solution that addresses current and future business needs , while ensuring uninterrupted connectivity is paramount in the support of local small businesses . Kinetic Business collaborates with each client to understand their unique business requirements , customer engagement and services required in order to ensure a smooth , reliable customer experience .

“ Reliability and consistency on the speeds for upload and download are important for us ,” said an owner in the food / agriculture industry in Georgia , who participated in the survey research . “ Small businesses still need big bandwidth . . . just because [ small business has ] small in it doesn ’ t mean I have ‘ small ’ in what I need to do .”

“ Kinetic Business recognises the significant impact that small businesses have on the broader US economy ,” added Ford . “ As we begin National Small Business Month , Kinetic Business is proud of our efforts to support small businesses and continue to keep them connected and worry-free in today ’ s digital world .”

Kinetic Business conducted its research in November 2023 to understand the challenges and priorities of small business in rural areas with regards to Internet and voice solutions . The findings were based on a survey of 251 small business respondents across 11 industries in the 18 states in which Kinetic Business offers its services . �

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