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// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA
MIDDLE EAST
DIFC INNOVATION HUB WELCOMES POWERFUL AI MARKETING AND GROWTH SOLUTIONS PLATFORM TO THE MIDDLE EAST
Webidoo , an award-winning AI company developing innovative marketing and growth solutions for multinational brands and SMEs , has established its Middle East and Africa ( MEA ) headquarters at the DIFC Innovation Hub in Dubai . Leaning powerfully on its three key pillars to unify , simplify and accelerate Digital Transformation , Webidoo solutions are designed to demystify technology and focus on growth and effectiveness .
Giovanni Farese , Co-founder and Global General Manager , Webidoo International , said : “ At Webidoo , we believe that AI is a catalyst for unprecedented economic growth and job creation . It has the power to redefine existing industries and create entirely new business models , much like the Internet did decades ago , but we recognise the hesitancy and uncertainty that comes with rapid evolution . So our mission is to help businesses navigate this change with confidence , utilising our deeprooted knowledge in marketing and innovation to do so . With our R & D anchored in the US and a worldwide pool of talent , we are excited to enter the MEA region and be part of the thriving innovation ecosystem at DIFC .”
Webidoo maintains strong ties with top-tier research and academic bodies . The company ’ s AI Lab provides in-house innovation programmes for multinational brands and agencies . It also offers a unique ‘ midsourcing ’ agency model with large-scale , AI-powered content and media factories to manage high volume marketing requirements globally . And , Webidoo Chain , a cutting-edge enterprise division , develops Web 3 solutions and training around AR , VR , AI , Metaverse , NFT , Blockchain and data integrity .
Webidoo ’ s solutions for small and medium businesses include Jooice , a patent-applied-for AI tool which enables SMEs to meet all of their marketing needs with one , easy-to-use and cost-effective solution . Powered by Welpy , Webidoo ’ s in-house AI marketing assistant , Jooice offers a one-stop solution for advertising , e-commerce , social media , listings and reviews , online reputation and other marketing functions . Additionally , Webidoo offers WebiExport , a platform empowering SMEs to connect with leading online marketplaces , such as Alibaba . com , to expand their international footprint .
Mohammad Alblooshi , CEO of DIFC Innovation Hub , said : “ The dynamic AI and Web 3 ecosystem within the DIFC Innovation Hub offers unmatched facilities , comprehensive networking prospects and gateways to innovation . Webidoo ’ s track record of award-winning marketing and growth solutions reflects a deep commitment to simplifying and accelerating Digital Transformation , making it universally accessible . We are eager to welcome Webidoo into our ecosystem and are enthusiastic about the contributions they are poised to make . Our strategic alliance will include knowledge sharing and joint initiatives to support the adoption of AI and Web3 technologies in marketing and growth across strategic sectors .” �
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