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Average Brit left waiting almost five days for deliveries
F ollowing recent unprecedented delivery and parcel disruptions affecting consumers up and down the country , Shipup , post-purchase experts , has found that the average order delivery is 4.5 days – or 107 hours , with the quickest UK city almost one day faster than the slowest . So , unless you ’ re using Amazon Prime or other next day delivery services , it ’ s likely shoppers will be waiting a full working week for their deliveries .
Bristol emerged as the city experiencing the slowest order delivery times , averaging 117 hours or roughly 4.9 days . This pace is significantly slower , almost an entire day , compared to cities at the opposite end of the spectrum . Surprisingly , London ranked second slowest at 4.6 days , suggesting that deliveries tend to take longer the further south you go .
On the other hand , Glasgow set the standard for efficiency , boasting the speediest delivery times – one day quicker than Bristol and 10 hours faster than the national average ( 107 hours ). Notably , Glasgow maintained this leading position in five out of the 13 months examined and was half a day quicker on average than the Scottish capital , Edinburgh .
Agop Ashjian , CEO of Shipup , said : “ Our data underscores the regional nuances in delivery times across the UK ’ s major cities . Factors like road connections , carrier networks and distribution hubs all play an important role in determining when and where a package will be delivered . It ’ s so important that retailers understand the geographical differences at play and why a delivery might be affected and that they ’ re communicating realistic delivery times
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IT ’ S SO
IMPORTANT THAT RETAILERS UNDERSTAND THE GEOGRAPHICAL DIFFERENCES AT PLAY AND WHY A DELIVERY MIGHT BE AFFECTED AND THAT THEY ’ RE COMMUNICATING REALISTIC DELIVERY TIMES WITH THEIR CUSTOMERS , AS WELL AS UPDATES ON DELAYS .
with their customers , as well as updates on delays .”
Shipup also revealed the extreme cases of delivery times . The city of Liverpool faced the longest delivery time in December 2023 , with one order taking 216 hours or nine days to arrive . On the brighter side , the shortest delivery time recorded in the UK was 61 hours or 2.5 days , achieved in Sheffield during July 2023 . These instances show the fluctuating pressures on carrier services , especially evident during the transition from summer to peak season .
The last week of September 2023 , marking the onset of peak season , witnessed the longest order delivery time for all UK cities , averaging six days or 144 hours . What ’ s more , Glasgow was the city with the quickest delivery time in September , clocking an average of 106 hours . This is only one hour quicker than the annual average , demonstrating the pressure on retailers and carriers during this period . �
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