Intelligent SME.tech Issue 44 | Page 46

// END-USER INSIGHT //

NOW , INSURANCE CAN BE EFFORTLESSLY ADDED TO THEIR
CART DURING THE PURCHASE ,
ELIMINATING THE NEED FOR
ADDITIONAL STEPS OR EXTENSIVE
PAPERWORK .
their purchases had to navigate to Bikmo ’ s website , register and manually input their details to secure a policy . Now , insurance can be effortlessly added to their cart during the purchase , eliminating the need for additional steps or extensive paperwork .
Moreover , buycycle benefits financially from this arrangement , earning a commission from Bikmo for each insurance policy sold through its platform .
Buycycle onboard
Integrating buycycle onto the platform showcased the true value of the partnership with Apiable . Instead of initiating the integration with extensive meetings and demands on Bikmo ’ s development team , the process was streamlined significantly . The partner manager simply directed them to sign up on the API portal . Apiable ’ s handling of user authentication meant Bikmo only needed to approve access requests . The buycycle team managed its internal set-up , including permissions and API credentials distribution among their developers .
buycycle found the process easy to understand , especially appreciating the ability to test the API in a Sandbox environment provided in the documentation .
After buycycle was confident in its Sandbox implementation , it requested to move to production . Given the high stakes of compliance and the importance of protecting customer data and revenue in the insurance sector , Bikmo maintains rigorous standards for integration quality .
Bikmo leverages Apiable ’ s built-in approval processes for registration and subscription , enhancing oversight . “ It allows us to monitor incoming partners and engage with them directly . When a partner is set to transition to production , we review their Sandbox performance . If all aligns , we authorise their move to production ,” George explained . This meticulous approach ensures that integrations are executed flawlessly , safeguarding against potential issues .
Crossing the line together
From its inception as a beacon for cyclists searching for the perfect bike part to its metamorphosis into a trailblazer for embedded insurance , Bikmo has not just pedalled alongside the cycling community , it has led the pack .
The vision was always clear : to empower cyclists . But as the terrain changed , so did Bikmo ’ s approach . Embedded insurance was not just a new product offering but a paradigm shift . By integrating insurance seamlessly into the purchasing process , Bikmo ensured that protection was not an afterthought but a fundamental part of the cycling experience . This innovation did not merely add value ; it created a new standard .
With Apiable ’ s cutting-edge API technology , Bikmo ’ s embedded insurance offering has become more seamless and integrated . This partnership has allowed Bikmo to effortlessly embed its insurance solutions into a wide array of cycling platforms , including buycycle , enriching the customer journey with safety and assurance at every pedal turn . Apiable has proven to be the linchpin in Bikmo ’ s strategy . It enables rapid , scalable and efficient deployment of embedded insurance , making it as integral to the cycling experience as the bike itself .
Since the roll-out of its APIs , Bikmo has seen 261 % growth in new policies forecasted . This helped Bikmo post an impressive 51 % growth in new policy sales from 2022 to 2023 in what was largely considered a down period for new bike sales .
buycycle has been instrumental in bringing Bikmo ’ s vision to life . By integrating Bikmo ’ s insurance directly at the point of sale , buycycle has enhanced the value proposition for its customers and set a new standard for consumer protection within the cycling industry . This synergy between buycycle and Bikmo exemplifies a shared commitment to making cycling more accessible and worryfree , encouraging more people to embrace the joy of riding .
George said : “ The promise of tomorrow is not just in the technologies we create but in the experiences they enable . Bikmo , together with Apiable and buycycle , stands at the forefront of this new era , ready to pedal into a future where every cyclist has the freedom to explore , the assurance of safety and the joy of an ecosystem that rides together .” �
46 intelligent
. tech
Intelligent SME . tech