// END-USER INSIGHT //
IKMO WAS BORN from a
B profound love for cycling and a guiding mission to use technology to build a product or service that enables anyone , anywhere , to spend more time on two wheels . Its initial venture into the cycling world was an innovative , data-driven online search engine for bike components . This tool was designed to simplify the search for perfectly fitting bike parts .
Although this solution was revolutionary for cycling enthusiasts in 2012 , it turned out to be slightly ahead of its time and did not achieve the commercial success it hoped for . Staying true to its core mission of enabling more people to enjoy cycling , Bikmo , which is based in the UK , pivoted in 2014 . It began offering bike insurance , shifting its focus to provide cyclists with peace of mind and security , further supporting its goal to encourage cycling as a lifestyle .
Protecting the world ’ s riders
API revolution : Bikmo ’ s journey with embedded insurance
Bikmo makes the bike insurance landscape simpler , more comprehensive and easier to purchase . CEO of Bikmo , Dave George , envisioned leveraging API technology to integrate Bikmo ’ s bike insurance directly into partner platforms . Apiable offered a scalable solution which meant Bikmo could move away from a system designed solely for direct channels to a more flexible , API-led approach . One of the first companies to embrace Bikmo ’ s API product was buycycle , a leading global marketplace for pre-owned bikes . buycycle has enhanced its customer offering by integrating insurance options , providing a more complete and convenient shopping experience .
In 2014 , ‘ complicated ’ was the term most commonly associated with insurance . Bikmo aimed to transform the bike insurance landscape , making it simpler , more comprehensive and easier to purchase . Its philosophy was clear : to encourage more cycling , insurance must be easy to understand , offer thorough protection and be straightforward to buy . The natural progression was to create a fully digital , streamlined online process for securing insurance , supported by a team of passionate bike enthusiasts available for support over the phone .
An online ride less bumpy
Since the concept of buying insurance online was still a novelty , and the idea of securing bike insurance through the Internet was virtually unknown , Bikmo took on the challenge of crafting an exceptionally smooth and rapid online insurance purchasing experience on its proprietary platform . This approach granted it complete oversight over the customer journey , positioning Bikmo as the top-tier bike insurer in the UK market .
The bike industry has traditionally leaned on a B2B2C model , with bike retailers serving as the middlemen to the end consumer . However , the emergence of direct-to-consumer pioneers
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