Intelligent SME.tech Issue 43 | Page 57

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// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA

APAC

CONSTANT CONTACT APPOINTS NEW EXECUTIVES TO ENABLE RAPID GROWTH IN THE ASIA PACIFIC REGION

Constant Contact , a digital marketing and automation platform used by millions of small businesses and non-profits globally , has appointed Gerard Smith as its new Asia Pacific ( APAC ) Head of Partnerships . The addition of Smith follows the recent appointment of Sam Whitmore as its new APAC Head of Commercial , with both executive hires supporting the company ’ s commitments to rapid growth and the support of small businesses across the APAC region .

Smith joins from WP Engine where he held the role of APAC Head of Agency Partnerships . In that role , Smith was responsible for fostering greater growth among
Partnerships further demonstrates how important this region is to Constant Contact .”
“ I ’ m excited to join Constant Contact and look forward to unlocking new growth opportunities and fostering stronger collaboration with our partners across the APAC region ,” said Gerard Smith , APAC Head of Partnerships .
Smith joins Sam Whitmore , who was appointed in January as the company ’ s APAC Head of Commercial . Whitmore has held numerous executive roles at Salesforce in the United Kingdom , largely focused on SMB customers , most recently as the Regional Vice President for the travel , transport and hospitality industries .
“ Sam Whitmore is a commercial powerhouse and I ’ m delighted that we ’ ve been able to bring her on board to lead our customer success , customer support and inside sales functions for Constant Contact in APAC ,” said Chaplin .
“ I ’ m thrilled to have joined Constant Contact in APAC at this exciting phase and to be driving strategies that will support our customers and their own growth journeys ,” said Whitmore . digital marketing , web development , e-commerce and media agencies across the region and engaging and growing the company ’ s reseller community .
Based out of Constant Contact ’ s regional headquarters in Brisbane , Smith will focus on providing support to the hundreds of resellers currently driving new business across Australia and New Zealand .
“ Our agency partners continue to be important drivers of expansion and we intend to double down on our commitment to them in-region to help their businesses be more successful in 2024 ,” said Renee Chaplin , Vice President Asia Pacific , Constant Contact . “ Bringing Gerard Smith on board as our APAC Head of
Chaplin said that there are more than 2.5 million small businesses across Australia and New Zealand , of which the majority do not have the expertise , time or budget to market their business . The new executive hires at Constant Contact will allow the company to focus on helping small businesses to compete in these difficult economic times .
“ Now is a critical time for small businesses to focus on driving new customers and loyalty amongst their existing customer base if they are to weather the economic storm . Small businesses can leverage tools like Constant Contact to take on the bulk of the marketing grunt work for them . The power of AI is undeniable and anyone from a local florist to an automotive dealership or not-for-profit can utilise this kind of technology in seconds with a secure and reliable platform like Constant Contact ,” said Chaplin . �
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