Intelligent SME.tech Issue 43 | Page 29

intelligent

// FEATURE //

K SMES ARE FACING

U unprecedented levels of underinsurance . A recent study from our partner , Aviva , indicates that a startling 50 % of UK businesses are underinsured , meaning that they don ’ t have the correct level of cover to protect them in the event of a claim .

SMEs account for three-fifths of the employment and around half of turnover in the UK private sector , so addressing the problem of underinsurance is critical if we are to unlock the potential of SMEs and support growth in the national economy .
The repercussions of underinsurance cannot be underestimated . Underinsured companies often face disastrous financial consequences following business-critical events such as fires , floods or legal action which leave them unable to operate . Added to this , SMEs often operate on tight budgets and margins , which not only risks their survival but , at times , even the personal finances of their founders . Given that the core purpose of SME insurance providers is to ensure the future of these businesses , it ’ s time for the sector to take action .
So , why do so many SMEs lack this vital protection ? And importantly , how can this problem be addressed ?
Why underinsurance exists
Small business owners are experts in what they do but can be less familiar with the world of insurance – an industry which can often be unnecessarily confusing and complicated . For newly launched SMEs and solo founders , this is especially true , as they often ‘ wear all the hats ’ in the business , managing everything from finances to marketing to customer service .
When insurance policies are rife with jargon and lack transparency , SMEs may be shoehorned into generic policies that fail to address their specific needs . Purchasing the right policy with the appropriate level of cover is therefore less likely as a result .
The issue isn ’ t just confined to start-ups ; it can affect growing SMEs as well . As small businesses change and adapt quickly , their insurance policies need to grow with

ADDED TO THIS , SMES OFTEN OPERATE ON TIGHT BUDGETS AND MARGINS , WHICH NOT ONLY RISKS THEIR SURVIVAL BUT , AT TIMES , EVEN THE PERSONAL FINANCES OF THEIR FOUNDERS .
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