ESTABLISH YOUR BRAND AT THE

FOREFRONT OF YOUR

FIELD WITH AN UNFORGETTABLE AND EVOCATIVE DOMAIN NAME . resting on their laurels . The SearchBrothers co-founders constantly experiment with their domains , recognising the evolving nature of SEO . “ Our domain webvitals . dev is a testament to this strategy ,” said Wiese . “ The site provides a free service to web developers , allowing them to visualise the cumulative layout shifts of any webpage so it becomes easier to identify what needs improving on mobile devices and desktops in the initial load of a website . Last year , we had 100,000 users testing our debugger tool and providing feedback .

“ And once on the site , visitors see a clear call to action message : ‘ Improve your SEO with SEO audits by ex-Google search engineers ’, followed by our descriptive domain name . Displaying the domain name strengthens our message , boosts authority and provides clarity on the services we offer .”

Beyond his technical expertise , Wiese emphasises the importance of short , memorable and brandable domains . He also highlights that choosing a good domain name allows you to build your brand quicker – and less expensively . Wiese champions using creative top-level domains , stressing that entrepreneurs should align their domains closely with their site expectations and search intent .

SearchBrothers ’ success isn ’ t just about their profound knowledge but also their attention to detail . The entrepreneurs emphasise the importance of small but significant actions , such as aligning business email addresses with domains , an aspect often overlooked by small business owners .

SearchBrothers ’ story is a testament to the fusion of expertise , innovation and relentless dedication . Wiese ’ s and Szymanski ’ s journey from Google to become trailblazers in SEO and domain utilisation stands as an inspiration for entrepreneurs striving to carve their niche in the digital landscape . �

68 intelligent

. tech

Intelligent SME . tech