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GLOBE AND GMS ANNOUNCE STRATEGIC PARTNERSHIP TO BUILD THE AI-DRIVEN FUTURE OF CUSTOMER EXPERIENCE
Leading Philippine digital solutions platform , Globe , has announced a strategic partnership with GMS , an AI-driven communications solutions partner , to build the future of customer experience for enterprises in the Philippines . The move will leverage GMS ’ AI communications solutions to create added value for its growing number of customers amid its aggressive expansion .
Through this partnership , Globe is deploying the latest technology in GenAI , Conversational AI and CPaaS to its enterprise customer base across all industries to help them improve customer experience and engagement , increase operational efficiency , enable data-driven decision-making and decrease costs . This
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WE ARE EXCITED TO EXTEND OUR PARTNERSHIP BECAUSE WE BELIEVE GMS ’ REDEFINED BUSINESS STRATEGY ALIGNS WITH GLOBE ’ S GOAL TO EMPOWER EACH FILIPINO WITH EVERY DAY DIGITAL SOLUTIONS .
( MNO ) business , as well as its innovative approach in developing communications solutions to enterprises worldwide will be invaluable in the next step of Globe ’ s journey .”
With the partnership , Globe and GMS will aim to provide better experience for enterprise customers through a complete omnichannel campaign suite , deploying ConvAI tools such as chatbots to support first touchpoints and using GenAI to support content creation as well as analysis and insights .
This will result in increased customer satisfaction , trust and loyalty , ultimately driving revenue . GMS ’ know-how in innovative communications solutions will also enable Globe to deliver even more sustainable business to its customers and their end-users . is in line with Globe ’ s strategy to support businesses with enabling solutions that will help improve efficiencies and overall business performance .
“ We ’ ve had a highly successful collaboration with GMS for international A2P messaging through our portfolio company m360 for several years . Now , we are excited to extend our partnership because we believe GMS ’ redefined business strategy aligns with Globe ’ s goal to empower each Filipino with every day digital solutions ,” said Ernest Cu , President and CEO of the Globe Group . “ GMS ’ proven track record and deep expertise in the Mobile Network Operator
“ Building on our strong legacy in messaging and our profound knowledge of the MNO and enterprise business , GMS is shifting its focus to the AI-driven future of communications . We ’ re leading this transformation by partnering with our clients and supporting them at every step of their journey . And we are excited to have this major partnership with Globe as it continues to expand its menu of digital solutions ,” said Charles Upchurch , CEO of GMS .
Recent acquisitions have allowed GMS to enhance its product portfolio and accelerate speed-to-market . GMS has a proven track record of delivering success for enterprises in a wide range of industries . The versatility of its communications solutions makes GMS well suited to support Globe which provides digital solutions across several market segments . �
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